Associate Director, PMX Lift Analytics (Local)

Company: Publicis Groupe
Location: New York
Posted on: May 24, 2025

Job Description:

Company DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.Job DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.PMX Lift is the Advanced TV (ATV) practice run out of Publicis media exchange (PMX). This practice combines the scale and expertise of Publicis Media with the data and technology of Publicis-owned Epsilon and strategic media partners to offer cross-channel video planning, execution, and measurement. The offerings within PMX Lift include products around Addressable TV, and Over-The-Top (OTT) video.PMX Lift is looking for a talented and highly motivated AD of Measurement and Analytics, to join the growing team and help drive all aspects of executing PMX Lift campaigns. The ideal candidate will have the ability to work both independently and collaboratively.On top of invaluable experience in the fast-growing, evolving ATV landscape, this role offers high visibility with PM agency leadership and executives. This role will have a focus on Local and will include the opportunity to collaborate with different teams of experts across PMX Lift teams.Must haves for this role include a proven track record and comfortability in a client facing role, a deep understanding of the advanced TV and video ecosystems, along with an expertise in reporting analytics & converting data observations into insights & recommendations. We look for team members who work with integrity, collaboration, empathy, innovation & dependability in mind. Responsibilities

• Reports to Director, Measurement & Analytics, PMX Lift
• Engage with key client and agency teams - a strong enthusiasm for client facing engagements, and an ability to package and present campaign results
• Lead engagement with partners communicating clients reporting/measurement requirements
• Technical knowledge of advanced TV and its outputs; an ability to understand client business goals and tie outcomes to campaign activity with data
• Assist in set up and communication across teams for digital measurement, ie tagging/data access
• Working knowledge of HH ID matching/graphs and how they can be utilized for measurement
• Technical knowledge of advanced attribution measurement such as attitudinal studies, foot traffic, transactional, etc
• Work with PMX Lift Investment leading set-up of advanced attribution measurement during campaign planning process
• Partnership with Activation team to compile and analyze post campaign reporting data adding headlines, insights and recommendations
• Track status of deliverables for campaigns at all stages - weekly pacing, post reporting, custom reporting, etc
• Participate in measurement projects and evolution of PMX Lift product suite
• Great collaborator: key measurement stakeholder engaging across team disciplines like strategy, investment activation as well as agency & client teamsQualifications
  • Bachelor's degree
  • 5+ years of experience within an agency or media company, including client facing responsibilities
  • Strong background in Advanced TV, including Addressable TV, DDL, and/or OTT
  • Experience preferred with Advanced TV platforms (examples including Ampersand, Dish, DirecTV, Warner/Xandr, Amobee, OpenAP, NBCU AdSmart, Paramount Vantage, Discovery Engage, Vizio, Samsung, Roku, etc.)
  • Understanding of measurement offerings, including similarities & differences between Nielsen, Comscore, Ispot, VideoAmp, etc
  • Understanding of the local marketplace
  • Advanced understanding of Traditional and digital media data & measurement
  • Experience with process building/workflow documentation
    • Ability to multi-task & problem solve in a fast paced environment
    • Great communication skills both internally at PMX Lift & externally with agency teams and partners
      • Strong critical thinking and problem-solving skills - demonstrated ability to mine data for relevant and actionable insights
      • Excellent relationship building and decision-making skills with ability to think creatively
      • Experience with the local from a publisher, agency or client preferred
        • A hand-raising attitude, high attention to detail, ability to keep meticulously organized, and takes initiative on projects.
          • Proficiency with Microsoft Office suiteAdditional InformationTo do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
            • Hybrid role with 3 days in office each week (NYC or Chicago)
            • Paid Family Care for parents and caregivers for 12 weeks or more
            • Monetary assistance and support for Adoption, Surrogacy and Fertility
            • Monetary assistance and support for pet adoption
            • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
            • Tuition Assistance
            • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
            • Matching Gifts programs
            • Flexible working arrangements
            • 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
            • Business Resource Groups that support multiple affinities and alliancesOur Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.Compensation Range: $95,950 - $150,995 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/10/2025
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Keywords: Publicis Groupe, Freeport , Associate Director, PMX Lift Analytics (Local), Executive , New York, New York