Senior Lifecycle Strategist - Remote
Company: Lilo Social
Location: Elkins Park
Posted on: January 5, 2026
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Job Description:
The main focus of this role is to strategize, write copy, manage
accounts, and handle deployment to increase customer lifetime value
for our client’s email and SMS campaigns. You’ll strategize, plan,
outline, manage design, build, and launch campaigns and automation
flows. You will keep a close eye on click-through rates, sales, and
conduct frequent A/B testing to gather data across subject lines
and different offers. The core focus of the role will be to fully
manage and scale email and SMS accounts, with a focus on customer
retention and lifetime value. Our number one focus is to drive
growth and ROI for our clients. You will be expected to manage
needs internally while providing insight and roadmaps for clients
on where and how to scale and improve. You will use your experience
to make decisions and make choices of risks worth testing in order
to drive growth. You will be in charge of driving constant team and
client communication to make sure that the account has a sense of
urgency to grow revenue and retain newly acquired customers through
building personalized relationships. You will be working
cross-functionally with the project team including Paid Social,
Paid Search, CRO, and Creative/Design. You will directly
collaborate with your team and the account manager to plan cohesive
marketing strategies that spark growth for our clients. In order to
be effective in this setting, we are looking for someone that is
data-driven and has a track record of being able to identify,
develop, segment, execute and optimize retention marketing
campaigns. You will adapt and evolve to the needs of your clients
by creating and executing strategies that help grow LTV and
profitability for their business. Objectives Take ownership and
strategize campaign calendars and automation backlog for email and
SMS services, and effectively communicate a clear execution plan,
internally and externally. Help to manage a Digital Designer and
Developer as needed to ensure the perfect design and on-time
delivery of assets. Prioritize projects and initiatives designed to
scale your clients’ email and SMS marketing programs and drive LTV.
Set up and manage a retention framework that includes testing,
tracking, analyzing, implementing, and iterating on while keeping
our clients in the loop each step of the way. Take a data-driven
approach to analyze performance and make strategic recommendations
about how to improve future performance using data from Klaviyo,
Google Analytics, and Shopify. Document our clients’ sales goals
and what changes to their email and SMS marketing program can help
them get there. Create weekly and monthly reports as well as
reporting dashboards to visualize the data and show progress to
clients on an ongoing basis. Role Requirements 5 years’ experience
in a retention role with a brand or agency with a focus on DTC
Ecommerce. Expert knowledge in creating and optimizing multiple
email accounts at scale for Ecommerce brands Confident
interpersonal communication and relationship builder, including the
ability to hold people accountable and conduct difficult
conversations Strong knowledge of email marketing, ESP’s,
copywriting, and best practices for email deliverability.
Understanding of other messaging platforms, such as SMS and
Messenger. Proven experience in the direct-to-consumer (DTC) space
with expertise in Klaviyo or other major email service providers.
Hands-on experience with A/B testing and persuasive copywriting.
Ability to organize, prioritize and manage multiple tasks with
great attention to detail. Self-starter that can work independently
and collaborate with a team. Company Overview Lilo Social is a
full-funnel e-commerce growth agency that delivers best-in-class
paid media and creative services for a wide range of eCommerce
brands focused on scaling. We work across the entire life-cycle of
the customer journey covering content creation, ad production, paid
media, conversion rate optimization, and retention. Select clients
include Cheribundi, Seeq, Humantra, Dissent Pins, and Public
Goods.
Keywords: Lilo Social, Freeport , Senior Lifecycle Strategist - Remote, PR / Public Relations , Elkins Park, New York
