Brand Marketing Manager - Birdies

Company: KNS
Location: New York City
Posted on: February 18, 2026

Job Description:

Job Description Job Description Brand Marketing Manager Location: New York City Reports to: VP of Brand Marketing About Birdies Birdies is redefining modern footwear with a focus on comfort, craftsmanship, and style. Known for elevating the slipper into an everyday essential, Birdies blends premium materials, thoughtful design, and a strong point of view to create shoes women love to live in. Our brand is rooted in confidence, warmth, and effortless sophistication. The Role Birdies is seeking a strategic and creative Brand Manager to steward and evolve our brand across all consumer touchpoints. This role will be responsible for shaping brand strategy, ensuring consistency, and driving storytelling that resonates with our community and fuels growth. You’ll partner cross-functionally with creative, product, marketing, e-commerce, and retail teams to bring the Birdies brand to life. Key Responsibilities Brand Strategy – Own and evolve Birdies’ brand positioning, voice, and visual identity across channels. Translate business objectives into clear brand strategies and campaigns, ensuring consistent brand expression across digital, retail, product, packaging, and partnerships. GTM Planning – Develop annual, seasonal, quarterly, and monthly activation and launch calendars. Lead initiatives from concept through execution, partnering closely with Creative, Content, Performance, Product, and Merchandising teams to deliver cohesive storytelling and brand-led launches. Champion a Cohesive Brand Identity – Ensure all content and materials align with Birdies’ brand strategy and corporate identity, and that all communications reflect the brand voice and values. Manage Brand Briefings – Oversee the implementation of all marketing campaigns, ensuring brand messaging, promotional materials, and collateral are on-brand, compelling, and effective. Work cross-functionally to facilitate the creation and execution of content and materials that activate approved GTM plans. PR – Manage PR efforts through partnership with an external agency to drive outreach and strategy. Own timely brand briefings, key imagery and messaging, and gifting execution to achieve earned media coverage for the brand and products. Influencers – Own the ambassador and influencer program to authentically extend the Birdies ethos and grow brand awareness. Responsibilities include identification, pitching, outreach, relationship management, negotiations, launch coordination, and budget management. Reporting – Monitor and report on monthly performance across PR and influencer programs, partnering with E-commerce and Social teams to evaluate broader brand and campaign impact. Analyze results, share insights, and make data-driven recommendations while owning measurement of key brand health and business metrics. Trend Spotting – Stay ahead of emerging consumer behaviors, cultural moments, and digital advertising trends. Make strategic recommendations that shape brand storytelling and creative output, serving as a subject-matter expert to keep the brand top of consideration. The Brand Manager will manage external agencies, partners, and vendors, including contracts, invoicing, and negotiations, and deliver brand marketing objectives within approved budgets. This role will lead and support the internal Brand team, ensuring teams and partners have the tools, resources, and clarity needed to succeed while fostering ownership and accountability. Qualifications 4 - 6 years of brand management or marketing experience, preferably in fashion, footwear, or consumer goods, men’s ware focus. Strong strategic thinking combined with creative sensibility, leveraging a digital-forward mindset Proven experience leading integrated brand campaigns Excellent storytelling, communication, and presentation skills Highly collaborative with the ability to influence cross-functional partners Data-informed mindset with comfort using insights to guide decisions Why Birdies Opportunity to shape a distinctive, design-led brand with a loyal customer base A collaborative, entrepreneurial team environment Competitive compensation, benefits, and product perks A chance to build something meaningful in modern women’s footwear Benefits PTO & Work-Life Balance - At KNS International, we understand the importance of taking time to recharge. We offer generous Paid Time Off (PTO), 17 paid holidays, and a flexible hybrid work environment that promotes balance. Our culture is rooted in collaboration, creativity, and genuine appreciation for our people. Health & Wellness - Your wellbeing matters. We provide comprehensive medical, dental, and vision coverage to support you and your family, along with short- and long-term disability plans, and paid maternity and parental leave. Retirement Planning - 401(k) with employer match and immediate vesting to help you build your future. Perks & Everyday Wellness - Enjoy a variety of perks designed to make your workday better, including: Free gym memberships Access to Impact Suites for mental health support A fully stocked kitchen with snacks and drinks Recreational break areas and a dog-friendly workspace Free shoes and discounts through our employee purchase program Growth & Development - We reward talent and encourage innovation — giving you room to grow and make an impact. Diversity & Inclusion - We’re committed to an inclusive workplace where everyone is valued and has equal opportunity to succeed. E04JI802obm4408hzgv

Keywords: KNS, Freeport , Brand Marketing Manager - Birdies, PR / Public Relations , New York City, New York