Deputy Athletic Director for External Relations & Revenue Generation — Chief Revenue Officer

Company: St. John's University
Location: New York City
Posted on: April 1, 2026

Job Description:

St. John’s, established in 1870, has two New York City campuses; international locations in Rome, Italy; Limerick, Ireland; and Paris, France; and study abroad locations around the world. The Princeton Review and other top rankings consistently recognize the University’s outstanding academics, diverse student body, dynamic internship, and volunteer opportunities, focus on student life, and diverse study abroad offerings. St. John’s University offers more than 100 undergraduate and graduate programs in its six colleges and schools, with a growing number of programs offered online. The University is accredited by the Middle States Commission on Higher Education and 12 other major academic and professional associations. A dedication to diversity, equity and inclusion is at the heart of our mission. As a Catholic and Vincentian university, St. John’s is committed to institutionalizing practices of inclusive excellence to ensure that we welcome and celebrate the intrinsic worth of all members of our community. We will become an even stronger university as we enhance equity at every level of our institution. Our graduates will excel in the competencies and values needed for leadership and service in a rapidly evolving world. St. John's University Department of Athletics Position: Deputy Athletic Dir ector for External Relations and Revenue Generation — Chief Revenue Officer Position Reports to: Vice President and Director of Athletics Position Overview: The Chief Revenue Officer (CRO) is a strategic leadership role responsible for driving revenue growth and enhancing the financial sustainability of St. John's Athletics. The focus of the position is to lead and oversee the development, ticket sales, sponsorship, external, and revenue generation areas and work with the marketing unit of the A thletics D epartment, providing integral direction and leadership towards achievement of local, regional, and national engagement as well as exposure and revenue goals and initiatives. The position will collaborate closely with the VP and Director of Athletics, the coaches, and the administrative staff to maximize the program's financial performance and enhance the overall student-athlete experience. Key Responsibilities: Strategic Planning and Revenue Generation: Develop and implement a comprehensive revenue generation strategy aligned with the athletic program's goals and objectives. Identify and pursue new revenue opportunities, including working with MMR representation for corporate partnerships, ticket sales, digital initiatives, and capital project funding. Analyze market trends and competitor strategies to inform revenue-generating efforts. Sponsorship and Partnership Development: Cultivate and maintain relationships with corporate sponsors and partners to enhance funding and support for the athletic program. Work with MMR company to negotiate and manage sponsorship agreements, ensuring compliance and maximization of benefits for both the sponsors and the athletic program. Ticket Sales and Fan Engagement: Oversee ticket sales strategies to increase attendance and revenue for all ticketed athletic events. Develop innovative fan engagement programs and promotions to enhance the spectator experience and loyalty. Fundraising and Donor Relations for Athletic Development: Lead the athletic development team to develop fundraising initiatives, including major gifts, annual giving, and capital campaigns to support the athletic program's budget and strategic priorities. E ngage with alumni, donors, and community members to foster strong relationships and encourage philanthropic support. Licensing and Merchandising: Oversee the development and management of licensing agreements for athletic merchandise, ensuring brand integrity and maximizing revenue. Collaborate with vendors to create a diverse range of licensed products that appeal to fans and support the athletic program's brand. Leadership and Team Development: Lead, mentor, and develop a high-performing revenue generation department, fostering a culture of collaboration, accountability and innovation. Collaborate with other departments to ensure alignment with the overall mission and goals of the athletic program. Primary Sport Administrator for Men's Basketball: This person will serve as the main point of contact for the Men's Basketball program, providing leadership, guidance, and support to ensure its success. Qualifications: Bachelor's degree in business, sports management, or a related field; Master's degree preferred. Minimum of 10 years of experience in revenue generation, business development, or fundraising, preferably in collegiate athletics or a related industry. Proven track record of success in developing and executing revenue growth strategies. Strong negotiation skills and experience managing partnerships, sponsorships, licensing agreements, and capital projects. Exceptional communication and interpersonal skills with the ability to engage effectively with diverse stakeholders. Knowledge of the collegiate athletics landscape, including compliance and regulatory issues. Demonstrated leadership capabilities and experience managing teams. In compliance with NYC’s Pay Transparency Act, the annual salary range for this position is $173,600-$180,000 . St. John’s University considers factors such as (but not limited to) scope and responsibilities of the position, candidate’s work experience, education/training, key skills, internal peer equity, as well as market and organizational considerations when extending an offer. *Important Note- St. John’s is NOT an E-Verify Employer St. John’s offers a competitive compensation program which is commensurate with your qualifications, experience, and contingent upon the departmental budget. We also offer an extremely comprehensive benefits program to meet the diverse needs of our workforce. Along with exceptional benefits such as medical, dental, life insurance, long term disability insurance, tuition remission, generous 403(b) employer contribution, employee assistance program, and liberal paid time off policies, faculty and staff can also enjoy St. John’s performing arts, libraries, bookstores, dining facilities, campus recreation and sporting events Any offer of employment is subject to receipt by St. John’s University of satisfactory references, verification of employment and education. St. John’s University is an Equal Opportunity Employer. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, or any other characteristic protected by law.

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